Let’s be honest: “About” or “About Me” pages can be really boring. Everyone has one, and if you read more than one, you start to feel like you’ve read them all. And worse, when it comes time to write it, many photographers find themselves feeling like a deer in the headlights. Over time, we start to believe that what we do is more important than who we are, and that’s when About Me pages get repetitive and predictable—the old cliché of being born with a camera in your hand, in love with love and helping people preserve their memories. Yawn.

So, how do you make your About Me page stand out? These 5 factors are key:

Stop talking about what you do

This might seem counterintuitive, but your About Me page shouldn’t be about your work. It’s not about the camera you use, the style you shoot in, or the fact that you’ve been in the business for 25 years. Your entire website is telling people what you do—leave your About Me to speak on who you are.

Tell them what you love

The people, places, and things you’re head over heels in love with are a huge part of the story of you, and they’ll help your ideal client get really, really excited to work with you. Make a huge list of the things that give you the warm fuzzies, and highlight three to five things in your About Me.

The-Kidds-About-Me-Page-KISS

The Kidds’ About Me page

Talk about why you do what you do

Why are you a photographer? What is the passion that drives you to pick up your camera? Share your story, but avoid the cliches. Yes, photographs are about preserving memories, but you’re actually doing much more than that, and a clearly illuminated purpose will be what truly sets you apart.

The-Youngrens-About-Me-Page-KISS

The Youngren’s About Me page

Share your imperfections

Your quirky flaws and guilty pleasures help potential clients start to trust you. Perfect people are actually kind of scary—we have a hard time trusting them because we can’t connect with them. Including some of your quirks and indulgences in your About Me page will prove you’re human and give a client something to talk to you about when they email you, besides what your prices are. Bond over your love of cheesy horror movies, the fact that you only eat mayonnaise with a spoon, or the fact that you’ve been a secret fan of Justin Bieber for years.

KISSU-About-Me-Page-AnnamarieAkins

Annamarie Akins’ About Me page

Less is more

Keep it short and simple. A long About Me page only gives your reader a chance to exercise their scrolling finger. Your About Me page should make your website visitors want to lean in and keep reading, and more importantly, keep clicking—all the way to your Contact page, and onto your calendar.

Header image from Leeann Marie’s About Me page