Position Your Brand for Success
Basics of branding and positioning, what it is and what it’s not.
Or, as Kevin puts it, positioning what people think of you when they hear your name, or the name of your business (Pro tip: Branding is NOT your logo.)
Kevin Swan is a former creative director of an advertising agency and was in marketing for 15 years before launching his photography business. When he did, he booked 26 brides in 6 weeks, billing over $150k in his first year. He attributes that success to the branding strategy explained in this video.
Learn how to position your brand against your competition so you are able to stand out in a crowded marketplace.
If you’d like to learn about how to increase your album sales, start from the beginning. To skip to the bit specifically about Branding, skip ahead to 26:26.