A helpful guide for the professional photographer
There are so many things you’ve got to keep in mind when establishing a viable online presence! Positioning yourself in the perceptions of your audience through well-worded text is important, as is search engine optimization. But for you, as a professional photographer, it is uniquely important that your images are presented to best advantage. And with the rapidly proliferating range of tablets, I-pads, U-pads, He/She/It-pads, desktops and handhelds, laptops and up-on-the-house-tops, it can be difficult to predict what an image will look like on someone else’s little (or big) (or medium-sized) (or horizontally landscaped) (or vertically portraited) screen. Further compounding the problem is the variety of visual design structures employed by various social media newsfeeds, timelines and image repositories. Eek! Help. What’s the ideal image size?
Kevan Lee comes to the rescue with this extremely thorough and extremely helpful piece. How is your photo going to look on Facebook, Twitter, Instagram, Pinterest or Google+? And what can you do to maximize the visual punch your image will have?
Lee takes us on a blow-by-blow, platform-by-platform tour, explaining how your image is going to be experienced by users of a variety of social media. He also, helpfully, offers links to two of his favorite resources that can assist you in deciding how to size your image for whatever platform you’re loading it onto. One is Omnicore’s Social Media Size Cheat Sheet, and the other is Social Media Design Blueprint by Covershub.
In overall terms, as he explains, here’s the ideal image size for each of the following popular social media environments:
Facebook – 1,200 x 628
Twitter – 1,024 x 512
LinkedIn – 800 x 800
Google+ – 800 x 1,200
Pinterest – 735 x 1,102
Instagram – 1,080 x 1,080
But those are wildly general numbers. He also devotes a section to each of these social media hubs—Facebook, LinkedIn, Instagram, Twitter, etc.—going into a detailed discussion of the demands of each platform. How will your image be sized and aligned with the page / column? What will happen to your image if it’s a perfect square? If it’s oriented vertically (portrait) or horizontally (landscape)? How does tagging work?