If this is how you started your business…
Some days, you wake up and wonder who your competition is, how good they are, and how they got to where they are today. How much competition are they, really? How much trouble will they make for you in the marketplace? Well, here is a blog that will allow you to size-up at least one type of competitor: The wikiHow Pro Photographer.
Hypothetically, someone in your town woke up one morning and thought, “Gee, maybe I could be a pro photographer! But how would I do it?” And then, that same person Googled, “How to become a professional photographer,” and got this result: http://www.wikihow.com/Become-a-Professional-Photographer. If this is the case for even one competitor in your area, it is our sincere belief that you are winning.
Also, while on this same wikiHow page, you can also read articles on How To Become a Food Critic, How To Install Cable Television and How To Get Over an Obsession. So, clearly, this is a broad resource, rife with valuable information for the budding pro photographer.
Here is an excerpt, from the very first line:
“A major misconception about professional photographers is that you must have a fancy camera body or multiple lenses in order to be successful.”
Sure, any photography business advisor worth his gear will tell you, “It’s Not About the Gear,” but let us be clear: it is also about the gear. Without weighing in too heavily on what is meant by “fancy camera body,” we should at least point out that you need a decent camera body, you need a few lenses and you need to know how and when to use them before calling yourself a professional photographer.
So take a minute, read their advice, and size up the competition. And then get out there and beat them. Here’s a helpful article from wikiHow: How to Compete with an Enemy: 6 Steps (with Pictures)