Get with the times! Selfies were SO three months ago.

An Open Letter to Selfie Stick Owners;

Here’s the thing about that selfie stick you bought a couple of months back. “This’ll be a fun idea,” you thought. “I’ll get loads of great self-portraits out of this,” you thought. “This’ll revolutionize my budding career as a selfie-shooter!” you thought. You had visions of your Facebook, Instagram and MySpace accounts being stocked with a steady stream of high-quality content: which is to say, you, from roughly four feet away.

It didn’t work out, though, did it? The selfie stick has been relegated to the coat closet, along with that $39.00 handcrafted hiking stick you thought you were going to get so much use out of.

More people than ever are documenting their holidays on sites such as Instagram and Facebook. Photograph: El Camino Travel

More people than ever are documenting their holidays on sites such as Instagram and Facebook. Photograph: El Camino Travel

Wouldn’t it be nice if you could somehow gain all the advantages of really great self-portraits, without having to be the self-shooter in “self-portrait”? What if, for instance, you could have a real photographer actually follow you around and document your life so that you could upload it for the benefit of your thousands of breathless fans? Especially when you’re on vacation. Oh, wouldn’t that be grand! Your own photographer shooting photos of you in the most exotic settings in the world! A personal holiday photographer. Ah, but what’s the point in fantasizing about things that will never happen?personal holiday photographer

The strange little fantasy is precisely what’s beginning to take shape in the world of travel photography! According to Will Coldwell, writing for The Guardian, it’s a thing. Well, it’s becoming a thing – pro photographers hire themselves out for photo sessions with people on holiday. Companies like Shoot My Travel and Flytographer will hook up vacationers with professional photographers on location. Alternatively, some travel companies are beginning to feature a personal holiday photographer as part of your touring package. El Camino Travel, which has an Instagram feed to quite literally die for, and we’re not even, is a prominent example.

‘Nowadays, if we don’t document it and put it online it’s like it didn’t happen,’ says Valerie Lopez, founder, Shoot My Travel. Photograph: El Camino Travel

‘Nowadays, if we don’t document it and put it online it’s like it didn’t happen,’ says Valerie Lopez, founder, Shoot My Travel. Photograph: El Camino Travel

According to Rosa Park, editor of the travel magazine Cereal, having a personal holiday photographer is not for everyone. “You have to have the personality for it, you have to feel comfortable in front of the camera and like beautiful photos,” she says. “But for our generation taking photos and sharing has become more normal than ever before.”

Indeed.