The Atlas of Beauty Project
Romanian photographer Mihaela Noroc is on an inspiring mission that, interestingly, seems to be meeting with mixed reviews from ardent feminists.
The Atlas of Beauty project— a project in which she has, thus far, visited 37 countries in her quest for photographs of beautiful women representing a diversity of cultures—is seen by some as a liberating manifesto whereby the standards of beauty by which women are evaluated is opened up and brought into alignment with the perceptions of many different cultures. On the other hand, she has been criticized for the very fact that her work canonizes certain standards of beauty—for instance, the assumption that beauty is found in certain body designs and within a specified weight range. Naroc, unperturbed, plays up the theme of diversity: “I try to go beyond their surface, to discover their sincere and authentic side,” she writes. “In my opinion, beauty means to keep alive your origins and your culture….not necessarily fashion or skinny.”
Naroc is seeking funding to finish out her ambitious Atlas of Beauty project, for which she invested her own savings in traveling to the first 37 countries on her list.